How To Create A Podcast!

There are several ways to create your first podcast. The easiest way is to use a free web service such as which automatically creates a podcast RSS/XML file for you.

The others require a little technical knowledge, one of which is pretty simple and uses the free services of and, while the other is more complex and requires you to have your own web hosting. For the most part, I recommend using the free service, however if you are more technically minded skip to the technical way.

The Simple Non-Technical Way (approx. 2 minutes set up)

If you don't want to get your hands dirty setting up a podcast, then take a look at

This site allows you to set up a free account which gives you a page to showcase music uploaded to SoundCloud, but the really cool thing is it automatically creates an iTunes-ready podcast for every public track you upload!

Setting up a SoundCloud account is free as well, and you get the option to buy additional storage space as you need it, but to start with it's probably the cheapest and easiest solution for all budding podcasters.

Head over to to find out more


The Easy Technical Way (approx. 5 minutes set up)

A podcast is actually a very simple thing. It is simply an MP3 (the podcast) which is referenced by a special type of file called an RSS feed. This type of file can be understood by software such as iTunes which allows iTunes to grab the MP3 file and play it.

If you don't mind a bit of techincal poking around then another fairly simple way to get up and running with your own podcast is to use several FREE hosting services in combination with one another, and providing you already have an MP3 of your podcast, you should be able to get this up and running within the next 5 minutes if you carefully follow the instructions below:

Video Tutorial

Full Tutorial

Step by Step Guide

1) Set up a free account at and upload your MP3. This website allows you to set up a basic account to store up to 2 hours worth of audio completely free of charge. There are options to upgrade if you need more space.

2) Once your MP3 is uploaded, make sure you check the boxes to make the MP3 public, downloadable and activate it for widgets.

3) Browse to your newly uploaded MP3 on Soundcloud and copy the URL (should be something like Paste this URL into notepad and add /download.mp3 to the end of it (e.g.

4) Go to and set up a FREE blog. It doesn't matter what you call it, but it would probably be better if it was somehow related to your podcast.

5) When your blog is activated, click on the 'Settings' tab at the bottom left then click the 'Other' tab. Just to the right will be an option for RSS Enclosure Links. Set this to 'Yes' and save your blog.

6) Click the 'New Post' tab. Give the post a title and description to describe what your podcast is about then just to the right, click on 'Enclosure Link' underneath the 'Post Settings' section, and paste the amended Soundcloud URL from step 3 into the 'Add Link' box. The mime type should be added automatically. Once finished, click 'Publish'.

7) Go to and set up a new account, or login with your existing Google account if you have one.

8) Paste your new blogger URL (e.g into the section which says 'Burn a Feed Right This Instant' and tick the 'I am a podcaster' box, then click 'next'. Select the RSS feed format from the options available on the next screen.

9) Give your feed a title and feed address. NOTE: Make sure you choose something relevant as this cannot be changed. Click 'next'.

10) At this point your new podcast feed is live, but we need to do one more thing to make it iTunes friendly. Click 'next' on the 'Congratulations' screen.

11) The next screen will allow you to set various options to make your podcast iTunes friendly. At the very least you should set a category, subtitle and description. Click 'next' when done.

12) The next screen will allow you to track various stats from your podcast. Very useful and well worth setting up so you can see exactly how popular your podcast is!

13) You're done! Use the various tools to share your podcast with the world. Your feed address will be (as set in step 9). If you can't remember it just click on the RSS icon at the top left of the Feedburner screen just underneath the title and it will open in a new window.

14) To add more episodes to your podcast, simply upload another MP3 to soundcloud and follow the steps to make your MP3 downloadable (Steps 2 & 3) then add a new post to your blog in the same way as outlined in step 6. Your podcast feed will automatically be updated and everyone who subscribes to your podcast will be notified there is a new podcast to download.

The Harder Technical Way

What you will need:

1) An MP3 of your podcast

2) Some web space (if you need some web space then I recommend using One & One)

How to create the podcast:

1) Create an MP3 of what you want to broadcast (bear in mind that unless it's 100% original you could be liable for breaking copyright law, so choose what you record carefully!). If you don't know how to create an MP3 then click here and browse Google for some advice. Alternatively you could download and try some free software such as Audacity.

2) Upload your MP3 to a folder on your website (e.g.

3) Using the amazing FREE podcast XML source code creator, enter the relevant information for your podcast then click 'Create XML Source Code!' When the source code has been created for you, just cut and paste into your favourite HTML/text editor (not Word please, it screws up the format) and save the file as 'filename.xml'. If you don't have something like Dreamweaver then I recommend using Notepad.

4) Upload your XML file to your website (e.g.

5) The link to the XML file on your website is now the active link to your podcast. Go on, give it a go! You can view an example XML file here that was created with the podcast XML source code creator. You can even link to it in your favourite podcast player such as iTunes or iPodder and listen to me (please note this Podcast is purely for demonstration purposes and is unlikely to ever be updated).

6) Once you've got your active Podcast link, you need to let people know it exists. If you want to get your Podcast published to a wider audience, then I recommend using the free Podcast submission service at

Podcasting Resources

Check out these websites for more podcasting resources Excellent podcast resource website including podcast news, forums and feeds - Comprehensive website covering practically everything you need to know about podcasting

The links below are resources as recommended by the Mashable Podcasting Toolbox

Podcast Creation Guides

How To Create a Podcast –’s step-by-step tutorial for podcast beginners.
iLounge Guide to Podcast Creation – another guide for creating your own podcast for absolute beginners.
Podcasting Legal Guide – find about legal issues relevant to podcasting in this Creative Commons guide.

Podcast Hosting, Sharing and Networking (Free)

Pickstation – A Digg for podcasts and music.
Collectik – “Mixtapes for podcasts”: find, share and organize podcasts.
Podbean – Free podcast hosting and publishing.
Castpost – Free hosting for audio and video clips.
HeyCast – A tool to create video podcasts. Essentially, HeyCast creates RSS feeds from any existing video files on the web. It doesn’t provide hosting or sharing features.
Blubrry – A podcast network that lets you create a podcast and browse the podcasts of others.
Evoca – “YouTube for voice recordings”: create audio recordings from your computer mic, your phone or Skype, share them with others and embed them on websites.
ThePodcastNetwork – A network of podcasts on a range of topics including business, entertainment and comedy.
MyPodcast – podcast hosting solution offering unlimited storage, bandwidth, and free templates for your podcasts.
PodServe – this service is still in alpha stage, but everyone’s invited to try it out. It offers a hosting space for your podcast and a directory of user-created podcasts.
PodcastPeople – a service that enables you to post text, audio and video materials to your own customized show, and even earn some income from it through sponsors.
PCastBaby – free podcast hosting service offering 10MB of storage space and unlimited bandwidth.
Podomatic – create, find and share podcasts with this free service.
Bandcamp – share your audio files and podcasts online with Bandcamp. Free sign up..
Blubrry – create your podcast on Blubrry; browse through other podcasts and create your personal playlist.

Podcast Advertising

Podango – get free unlimited hosting for your podcast and share ad revenue with Podango 50/50.
Podbridge – Provides podcast metrics and advertising.
Podtrac – a service that connects podcasters with advertisers.

Audio Tours

TourCaster – Find audio tours of your favorite cities and download them to your iPod.
iAudioGuide – Find audio guides for major world cities and download them to portable devices.

Video Podcasting

Veodia – Create live TV shows and convert them to video podcasts. – A “video podcasting” service. Broadly similar to YouTube, but the focus is on independent creators, who get a share of revenue.

Mobile Podcasting

Podlinez – a simple service to listen to podcasts on your phone.
Gabcast – Record podcasts straight from your phone.
Yodio – Record audio from your phone, add photos and captions.

Text to Podcasts

BlueGrind – Converts text (especially blogs) into podcasts.
Feed2Podcast – Convert any RSS feed into a podcast.
Talkr – Convert blogs to audio podcasts.
Odiogo – convert RSS feeds, text articles and blog posts to podcasts.

Podcasts to Text

CastingWords – a podcast transcription service that converts podcasts to text for $0.75 minute. It employs human transcribers.

Podcast Directories

Grepr Podcasts – A directory that makes recommendations by finding patterns in your interests and comparing the interests of others.
Yahoo Podcasts – Explore podcasts, listen to them, subscribe to them and even create your own.
MobilCast – directory of podcasts and radio shows, complete with playlists.
PodcastAlley – a podcast directory with over 30,000 podcasts. Maintains a monthly top list.
DigitalPodcast – a simple, categorized podcast directory – a very comprehensive podcast directory; contains tens of thousands of podcasts. – a directory of podcasts with a top list, a list of featured podcasts, and categorization. a simple directory with a very clean layout. – on Podfeed you can host and share your podcast, find podcasts, as well as read and write podcast reviews.
iAmplify – A premium directory where you pay to download self-help podcasts.
Earkive – Directory that lets you listen to podcasts on your phone (mobile or landline)

Live Podcasting

Talkshoe – Create your own live talkshow or interactive podcast.
Waxxi – Audio shows streamed live, mainly with notable technologists. Once recorded, the live shows are available as podcasts.
NowLive – A social network that lets anyone create a live, interactive talk show.

Podcast Hosting (Premium)

PodcastSpot – Offers both free and premium podcast hosting.
SwitchPod – a podcast hosting service, with unmetered bandwidth, statistics and even some promotional opportunities.
Hipcast – create audio, video materials and podcasts and post them to your blog.
Libsyn – Liberated Syndication will host your podcasts for a modest monthly fee.

Podcast Search

Everyzing – Audio and video search engine.
Podscope – an audio and video search engine that searches the words spoken in podcasts.
Pluggd – Discover and share podcasts, and search for specific parts of podcasts using advanced search technology called HearHere.
PodNova – Podcast search and community.

Podcast Forums

Podcast Alley Forum – a well visited forum on everything related to podcasting.
DigitalPodcast Forum – a good forum for promoting your podcast.
World Podcast Forum – a fresh forum about podcasting.

Podcast Creation Software (Offline)

Propaganda – Create professional podcasts including background music, jingles, crossfading and more. Windows only. Free trial, $49.95 to buy.
Audacity – Free, open source software for recording and editing audio. Versions for Mac OS X, Windows, GNU and other operating systems.
Adobe Soundbooth – Advanced audio editing from Adobe. Windows and Mac. Free trial, $199 to buy.
Wildvoice Podcast Studio – Record audio, add music and sound effects and upload to or other sites. Windows only.
SnapKast – Podcast creation for Windows. $79.99.

Podcast Creation Software (Online)

Odeo – Perhaps the most popular podcasting platform. It allows you to record audio within your browser, embed it anywhere and create your own audio channels.
Hipcast – Record high-quality audio right through the web browser or your phone. No additional software needed.
Gcast – Record, mix and broadcast your podcasts. You can record messages by phone and upload MP3 files from your computer.
Podomatic – This site lets you record video and audio online directly from your browser. You can also receive in line calls from listeners wanting to leave voice comments.
ClickCaster – create, broadcast and sell your very own radio shows and podcasts. You can record audio right from your browser or upload an existing MP3.
Wild Voice Shout Recorder – Online service that lets you record audio files through an intuitive interface but doesn’t let you edit them or add special effects.

Miscellaneous Podcast Tools

Enablr – make your podcasts indexed and searchable.
PodShow – a network that brings audio, video, podcasts, and music to your computer, iPod, mobile device, or television.
Divicast – enhance your podcast with images and text and share it with everyone.
Divvycast – where podcasting and music meet. Helps bands to create podcasts.
Podbop – Find bands in your city and download free MP3s to your iPod to preview their music ahead of the show.
Noisely – Enter a subject you’re interested in, and Noisely serves up a selection of podcasts you’ll like. Press play, and all the ‘casts stream continuously until you stop them.

Other Useful Resources

Sell My – Want to sell or recycle your tablet? This website guarantees the best resell prices in the UK

Podcasting Articles and Advice

Creating a Podcast

Author: David King
Creating a podcast is both simple and fun, and with a small amount of effort it can payoff for both yourself and your listeners. A podcast is simply a media file, which has uploaded to the Internet and is syndicated out to listeners, many of whom are hopefully subscribers, for playback on their PC's or MP3 players. The word podcast can also refer to the method by which the media files are syndicated out to listeners.

When recording an audio podcast the show should be recorded in the highest quality possible. One of the best, and most simple, programs out there for audio recording and editing is Audacity; coincidentally it is also free. After recording you should export your audio into MP3 format, which has become the standard for podcasts, although there are many podcasts available in WMV (Windows Media) format also. However, exporting your podcast in anything other than MP3 format may mean that some users will not be able to listen to your podcasts.

When creating your MP3 you should keep the following in mind about quality. A 64k bit-rate is great for talk radio, audio books, talk radio with background music, and just about anything else you can think of. However, if you are intent on publishing quality music, if you are say a musician or DJ, then you should strongly consider publishing your content in a 128k bit-rate.

There are also podcasters who choose to include ID3 tags. The most frequently used ones are title (the title of the show), and artist (mostly the podcaster), although I have seen podcasters also include genre, year, and even comments. This isn't a bad idea, particularly if you are a musician, but also for those who may save their own podcasts.

After creating your audio media, you must upload it to your website for distribution.

Next comes the task of creating the RSS (Really Simple Syndication) feed. A RSS feed contains all the needed information about your podcast, and points prospective listeners to both your website and to your hosted audio files on the Internet. Some podcasters create their own feeds by hand, but for many people this is a fairly difficult task to undertake. There are many free options available on the Internet for creating your podcast feed, but I would personally recommend FeedForAll, a quality program that can be downloaded for a modest price, available at Not only do these programs help you properly format your RSS feed, which is essential, so that everyone may be able to read it, but they also simplify the entire process.

One of the major mistakes I see with podcasts is that many podcasters fail to provide detailed descriptions for their podcast series and individual shows. It is unfortunate that all too often many podcasters may include only a few words or no description at all for their series or shows. This is a major selling point for your podcast, and should not be overlooked; many times this is the only chance that a podcaster will have to sell their podcast to potential listeners.

The podcast series description should be brief but descriptive, containing 75-100 words (approximately 4-5 full sentences), and should give your listeners the gist of what the podcast series is about. Information such as the host's name, any credentials, and when and how often the podcast is updated, are all very important to include.

Item descriptions, or descriptions of individual shows, should be detailed about the show. It is not necessary to include information about the entire show, but should always contain information on at least the first one-half of the show. Many successful podcasters item descriptions are only a transcript of their verbal intro at the beginning of the show. The item description should also be approximately 75-100 words, and should contain talking points for the show, music line-up, or other relevant information. It is also important to note that the item description for a show can also contain HTML coding, allowing you to create hyperlinks or include images.

Another important aspect of creating your RSS feed is to include an [image] element in your feed; although it is not required for the functionality of your RSS feed, it is almost a necessity. Many podcasters call this album art, or a cover; it is extremely important for branding purposes.

After finishing up your RSS feed and saving it you should upload the feed to your website.

Finally, it is up to you to get your feed out onto the Internet. Publishing the feed on your homepage is not enough. You should take the time to list your podcast in several podcast directories/portals.
Article Source:
Occupation: Webmaster
David is chief editor for - podcast directory, where you can find feeds, download, rate, and comment on podcasts.

Promoting Your Podcast

Author: David King
The importance of promoting your podcast should never be underestimated. The creation of your podcast is only part of the work involved in being a podcaster. Promoting your podcast is just as important as creating it, and without proper promotion your podcast may just fizzle and die. Many of the tried and true techniques to promoting websites can be converted to promoting your podcast.

I. Podcasts should be submitted to several podcast directories. Podcast directories offer Internet users a wide selection of podcasts all in one place, and will allow more exposure for all podcasts submitted for inclusion. Most directories are separated into several categories, some more detailed than others, and will allow potential listeners to more easily find what they are looking for.

II. Think of the RSS feed as an advertisement. Many people fail to realize the full value of their RSS feeds; so many podcasters make the mistake of not using the full potential of the feed. It's sad to think about how often a podcaster has failed to include a full and detailed summary of the podcast, or how often a podcaster fails to provide even a simple image (some people commonly refer to this as "Album Art"). The item description fields for podcasts are many times lacking relevant information about the podcast. Take the time to properly utilize a podcast's RSS feed. Podcasters should consider writing a 100-150 word podcast summary, and spend equal effort on each and every item description.

III. Never underestimate the value of having graphics for a podcast, and podcast website. As stated earlier, many podcasters forget to include an image (Album Art) in their RSS feeds. Images and logos are very important to "brand" recognition and are extremely important for promotional purposes. Some of the best album arts are those, which are bold, yet simple; some of the best album art may only take less than an hours worth of time. Images should be consistent, the same image which is used on a podcast's website should be used for the feed; this can be easily achieved by some simple resizing and cropping.

IV. Create a community forum, or message board for your podcast. Not only will this help people come back repeatedly to your website for discussion, but it will become an important tool for discovering what your listeners want. There are several free message boards / forum scripts available on the Internet that can be easily and freely installed to any website.

Keeping the preceding thoughts in mind, in combination with traditional Internet promotion techniques and any podcaster should be able to achieve a significantly successful podcast promotion. The success of which could be very important to the podcast's survival.
Occupation: Webmaster
David is chief editor for - podcast directory, where you can find feeds, download, rate, and comment on podcasts.

3 Ways To Generate New Podcast Content

Author: Bryan Curry

- A Successful Podcaster Is A Content Consumer

One of the best ways to generate ideas for new podcast content is to be a content consumer. The more information you consume regarding your podcast topic the better prepared you will be to create new and exciting material for your podcast. I am going to give you 3 Ways guaranteed to help you generate new podcast content on a consistent basis.

Let's assume that you have started a podcast about video games. Each week you talk about the latest developments in new games coming out for PCs and other gaming consoles. It may be easy to create 10 podcast episodes based on what you already know about new games coming out but at some point you will begin to exhaust your knowledge of the subject.

What do you do now?

1. Read Other Blogs

Find your niche's community and dive in. There are other people out there who are interested in the same topics as you, find them. Many of them will have a blog or website dedicated to the topic that you are podcasting about. Make it a point to visit their site frequently and read on what others in the community are talking about. Don't just stop with the blog posts themselves but read through the comments as well. Reading through the comments of a blog post is a great way to identify questions that the readers have about the topic that you can address in your podcast.

The important thing to remember when collecting podcast topics by reading other blog posts is that you never want to simply repeat what the blog author has already written. They put the time and effort into creating the content for their audience. You don't want to plagiarize what they have done but use it as inspiration. Remember, you are now an expert in your field and you have a lot to add to this topic. Take their information and add to it, give your opinion or spin on it and do some research on your own to add to it. If there were questions unanswered in the comments for the post then answer those questions in your podcast. If you thought the article was really well written then mention the site in your podcast and link to it in your show notes. The blog author will greatly appreciate it.

I subscribe to over 100 blogs that I scan every day for new content ideas for my podcasts and for this site. Having over 100 bookmarks stacked up in my web-browser that I have to click on individually to visit all of those sites is completely un-manageable. One tool that makes this process much easier for all of you is using an RSS Reader. By subscribing to the RSS Feeds for the sites that relate to your podcast topic you can open your reader everyday and scan the headlines looking for something that peaks your interest and then develop your new content from there.

2. Listen To Other Podcasts

Listening to other podcasts offers to huge benefits. The first benefit falls right in line with reading other blogs. Listening to other podcasts is a great source for topic ideas but remember you always want to use another podcast as an inspiration for your own work, not simply to repeat what another podcast has already said.

The second benefit of listening to other podcasts is finding new segments for your own podcast. Each podcast host has different ideas on the structure and content elements of their podcast. You might pick up some great ideas for new podcast segments related to news, listener feedback, events, etc. Many of these might prove to be a great addition to the structure of your podcast episodes.

You don't have to subscribe to all of these podcasts, just check in from time to time and catch an episode or two to see what you can gleam from them. After listening to a few episodes of the podcast, ask yourself, do I want to subscribe to this podcast? If you do, think about why. What was it about the podcast that appealed to you? What did you find unique or more interesting than the others. Was it the host? What was it about him/her that connected with you and how can you incorporate that into your podcast. Was it the structure? Use that too.

If you didn't like the podcast, that can be equally as helpful. Think about what you didn't like about the podcast and try to make sure that you don't have those same problems with your content.

One last thing about listening to other podcasts, if you find a podcast in your niche that you really enjoyed, invite the host to come be a guest co-host on your podcast. Give them an opportunity to talk a little bit about their podcast and then the two of you can have a great discussion about whatever topic you choose. This will do a number of things.

กค It will get you involved in the podcast community for your niche.

กค The co-host will undoubtedly mention in their own podcast that they are going to be co-hosting with you for an episode and this gives you exposure to all of their audience; people who are already your target market.

กค You might get an invitation to co-host on their podcast for an episode.

Once you have explored all of the podcasts that are in your niche, start listening to podcasts outside of your category and see what you can use to generate new content for yourself.

3. Google Alerts

Google Alerts is a great tool to get daily updates on the news about your particular topic. Spend some time identifying the keywords related to your podcast topic and then create Google Alerts that will notify you of news and sites posting content related to those keywords. You can setup the notifications to come at whatever frequency you decide straight to your email inbox.

If there is a new video game in development then create a Google Alert for the name of that game and the company doing the development. Anytime something gets flagged with those keywords it will show up in your email inbox.

This is a great way to keep up to date on the latest news and trends in your topic and also find resources, either sites or blogs, that you might not have even known existed.

Utilizing the three methods I have outlined here you will find yourself with a constant stream of new information to consume and use to generate new content for your podcast as long as you are willing to invest the time and allow inspiration to find you.

Article Source:

About the Author

Bryan Curry is a writer for is a 'How To' site for podcasting. Creating a podcast, designing a website, making money podcasting, everything you need to know completely free. is a collection of free information on how to podcast.

Business And Podcasting: Finding The Benefits

Author: Danny Wirken

In recent years, podcasting has become quite a phenomenon. Who hasn't heard of iPods or Apple iPods - small portable and trendy media players? Originally intended for users to listen to music even while on the go, podcasting is now used by companies as a marketing tool to communicate with their target audience and grow their businesses. Media, fashion, technology and the consumer markets have especially benefited from podcasting as present day consumers become more tech-savvy.

Podcasting Defined

Podcasting is shortened for iPod and broadcasting. Tech experts refer to it as personal on demand casting. In plain language, podcasting is simply a method of making radio-quality audio files from the Internet available for download through an RSS feed to a computer, iPod, MP3 player or other portable audio devices. An RSS feed is an XML file format that provides web content or summaries of web content together with links to the full versions of the content and other metadata. Listeners need to subscribe to a podcast only once. They can subscribe to podcast feeds with Yahoo, iTunes or any desktop podcast RSS feed reader software application. Fresh content is then delivered automatically to them as it becomes available without them having to do anything. Listeners can also download and listen to any programming of their choice whenever and wherever they want. With podcasting, listeners have full discretion over what they listen to and when they want to.

Podcasting is just like radio broadcasting with a difference. Broadcasting happens at a set time and place. If a listener wants to avail of the broadcast, he has to be in front of the computer at the exact time. Even if a radio broadcast can be recorded for listening later, it still requires manual work. On the other hand, it is possible to listen to podcasts from diverse sources at a listener's convenience. Podcasts are available online or from any mobile audio device. Podcasts eliminate time and content constraints. Listeners also have access to the audio archives of the programs they like.

Podcasting's popularity is simple enough to understand. At length, it is an inexpensive way to receive and discover information and communicate with others. It is, therefore, no surprise that podcasting is becoming a mainstream communication medium for businesses wanting to touch base with potential customers globally.

Business Benefits Gained

Business blogging is an effective marketing tool in creating online visibility, extending brand awareness and reaching out to a larger targeted audience. Adding podcasting to blogging and other marketing channels can bring beneficial impact on any business.

Podcasting is an innovative way to promote business. It is not just text or images on a blog page but listening to someone talking. It is a human voice speaking to listeners. This is definitely a more effective way to gain customers and potential clients' loyalty.

There are various ways to put podcasts to good use. For one, you can offer your listeners short audio messages just like an e-mail course. It has a much better effect than e-mail messages or newsletters in the box. If you have a podcast, listeners can stream the audio and let it play while doing other tasks. You can also record seminars live or interesting excerpts as sound files and upload to a blog where listeners who have subscription can listen to the podcast. You can also provide company news and updates thru podcast. You simply create an audio message and post it in your podcast. There are other different ways

Having a properly executed podcast that delivers honest, timely and relevant content can increase visibility. The whole concept behind blogs and podcasting is to give users information that is difficult to find. Podcast is about credible content that people will want to listen to. Delivering significant content to targeted audience yields high return on investment as compared to any direct marketing campaign. Coupled with this, search engines will index these podcast feeds. Blog and podcast directories will list them too and targeted audience will subscribe to the podcast feeds. A quality podcast can also be listed in the iTunes podcast directory which boasts of over 40 million listeners.

Businesses are also using podcast to promote their products and services. They publish podcast shows regularly to allow prospective customers to be exposed to their products. This, in turn, will create interest in their product or service and subsequently drive sales and increase brand perception.

Another benefit of podcasting is interviews with guests in your particular niche who the audience can learn from will establish your business as a leader or expert in your industry. Internal communication is another area where podcasting can be of good use. Instead of sending out periodic newsletters, conducting training, business podcasting is a cost-effective method of distributing and sharing information. Company staff can simply download updates to catch up on corporate developments and listen whenever and wherever they want to.

The possibilities for businesses to use podcasting for its benefits are immense. Businesses that create podcasts can have direct communication with a focused audience. Podcasting adds a human voice and a distinct personality that builds listener loyalty.

Podcasting Process Summarized

Realizing the limitless benefits of podcasting, the logical question that comes to mind is how to create and deliver podcast. First, create your audio content. This can be spoken commentary, interviews, presentations and updates. You can use a digital voice recorder with plug-in microphone or the microphone that comes with a computer to record your audio content. Save the audio content in the form of an audio file or MP3 file.

The MP3 file is uploaded or published to a blog from where listeners with subscriptions from that blog can download and listen to the podcast. The MP3 file is referred to as RSS feed. The RSS feed shows up on the blog as a list of descriptions of one or more episodes of the podcast available to the listener. The description contains the date of publication of the feed, title, brief description of the feed or of the series that the feed is part of, author or presenter. The listener enters the feed URL into a software application called podcatcher. The podcatcher downloads podcasts (free or paid) and regularly checks for new additional feeds and downloads the new feeds automatically for the listener. This can be downloaded to either a mobile audio device or personal computer depending on the application that the listener is using.

Listeners can then enjoy listening to their podcast of choice any time and any place they want to. As long as you listen to podcasts in your computer only, you can use the audio player like Windows Media Player, RealPlayer that comes bundled with the operating system of your computer. If you want to subscribe to a podcast feed, you have to install a podcatcher software, the most popular of which is iTunes, available as a free download.

Simply put, podcasting is inexpensive, easy to create and convenient. However, it is important to touch base with customers and prospects using various marketing channels. Podcasts should in no way replace newsletters, direct mail campaigns, teleseminars and the like. Podcasting is a complimentary marketing tool that can be added to the marketing mix to maximize business benefits online. So, start podcasting and leverage this new technology to give your business a marketing edge.

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